• Choosing a good location for your gym

#38: How to Select a Good Gym Location

September 19th, 2017|0 Comments

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th […]

  • How to handle gym competition

#36: How to Deal with Competition

July 31st, 2017|0 Comments

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing […]

  • Generating Referrals for your Gym

#35: Are Referrals Still King?

July 28th, 2017|0 Comments

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the […]

  • Common Mistakes for Gym Programming

#34: Common Programming Mistakes Limiting Your Gym’s Growth

July 12th, 2017|0 Comments

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the […]

  • How to build a coaching staff gym business

#33: Building A Rockstar Staff in Your Gym

June 21st, 2017|0 Comments

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the […]

  • Growing Your Gym to 300 Members

#32: How to Grow Your Gym to 300 Members

June 15th, 2017|0 Comments

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to […]

  • Business of Lifting Weights Episode 31 Customer Service

#31: Why Customer Service is the Easiest Way to Grow Your Gym

May 8th, 2017|0 Comments

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among […]

  • The Business of Lifting Weights Episode 30 6 Characteristics of Running a Successful Gym Business

#30: 6 Characteristics of Running a Successful Gym for 6 Years

April 20th, 2017|0 Comments

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly […]

  • The Business of Lifting Weights Episode 28 Jordan Syatt
  • The Business of Lifting Weights Episode 27 John Romaniello

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

February 9th, 2017|0 Comments

(Warning: Sexual, Explicit Language)

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling […]

  • The Business of Lifting Weights Episode 25 Inside the Gym with Jessica Estrada

#25: Jessica Estrada – Inside the Gym

January 16th, 2017|0 Comments

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner […]

  • Business of Lifting Weights Episode 24: Creating a Website that Converts New Members

#24: Creating a Website that Converts Members

January 10th, 2017|0 Comments

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new […]

  • Business of Lifting Weights Episode 23 Inside Gym with Christmas Abbott

#23: Christmas Abbott – Inside the Gym

December 22nd, 2016|0 Comments

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, […]

  • The Business of Lifting Weights Episode 22 Social Media Strategy for Gyms

#22: Social Media Strategy for Gyms

November 29th, 2016|0 Comments

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real […]

  • The Business of Lifting Weights Episode 21 Inside the Gym with Geo Rockwell

#21: Inside the Gym with Geo Rockwell

November 17th, 2016|0 Comments

This week on The Business of Lifting Weights we sit down with Geo Rockwell, who co-founded and sold CrossFit Mission […]

  • The Business of Lifting Weights Episode 20 Inside the Gym with Clifton Harski

#20: Inside the Gym with Clifton Harski

October 17th, 2016|0 Comments

This week on The Business of Lifting Weights, we sit down with Fitness Manager and Programmer for Fitwall’s 6 US […]

  • The Business of Lifting Weights Episode 19 How to Develop Your Gym Branding

#19: How to Think Big While Staying Local

October 4th, 2016|0 Comments

We sit down with Chris Lynch, owner of Everyday California, who has taken a single store kayak adventure company and […]

  • The Business of Lifting Weights Episode 18 The Importance of Tracking Your Business Data

#18: The Importance of Tracking your Business Data

September 26th, 2016|0 Comments

While the concept is simple, most gym owners don’t track data to the extent where it can improve the business. […]

  • The Business of Lifting Weights Episode 17 Transitioning out of the Day-to-Day

#17: The Transition from Working IN the Gym to Working ON the Business

September 19th, 2016|0 Comments

Every gym owner must go through The Transition…..the point in the business where you must step out of the day-to-day […]

  • The Business of Lifting Weights Episode 16 Inside the Gym with Nicole Zapoli

#16: Inside the Gym with Nicole Zapoli

September 6th, 2016|0 Comments

Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit […]

#15: Discounting – Yay or Nay?

August 25th, 2016|0 Comments

It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden […]

#14: How to Differentiate Your Gym on “Why”

August 15th, 2016|0 Comments

Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer […]

  • IMG_5719

#11: How to Set-Up Your Programming to Grow Your Gym

August 1st, 2016|0 Comments

One of the biggest mistakes most gyms make is programming the workouts in a way that limits possible growth. Today we go […]

  • Why I Think Networking is Stupid

#10: How to Create Better Partnerships with Your Clients

July 21st, 2016|0 Comments

If you don’t look at your customers as partners in your gym and don’t treat them with the respect they […]