#38: How to Select a Good Gym Location

By |September 19th, 2017|

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA.

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym.


1. How to […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
1. How most […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

By |March 16th, 2017|

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.


1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]

#20: Inside the Gym with Clifton Harski

By |October 17th, 2016|

This week on The Business of Lifting Weights, we sit down with Fitness Manager and Programmer for Fitwall’s 6 US locations, Clifton Harski, to discuss adaptability and success in the fitness industry.

Clifton has seen tremendous success in the fitness industry by diversifying his skills and offerings to adapt to any opportunity presented to him.


Adaptability […]

#19: How to Think Big While Staying Local

By |October 4th, 2016|

We sit down with Chris Lynch, owner of Everyday California, who has taken a single store kayak adventure company and built into an apparel brand that’s in stores all over North America.

Chris shares with us his insights on how he has grown huge while remained a local company.


Starting small and thinking big. Why having […]

#18: The Importance of Tracking your Business Data

By |September 26th, 2016|

While the concept is simple, most gym owners don’t track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business.


Why tracking data is so important.
What data we track and why.

Data from the […]

#17: The Transition from Working IN the Gym to Working ON the Business

By |September 19th, 2016|

Every gym owner must go through The Transition…..the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that […]

#16: Inside the Gym with Nicole Zapoli

By |September 6th, 2016|

Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.


Nicole supporting the importance of a “Why” for your gym and community.
The importance of finding business partners that compliment you, not replicate you.
How Nicole leveraged smart discounting to […]

#15: Discounting – Yay or Nay?

By |August 25th, 2016|

It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring.

Discounting: The Good

Helps to grow your gym if you’re starting from scratch.
Provides incentive for people who […]