#35: Are Referrals Still King?

By |July 28th, 2017|

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

Reflections on 6 Years of Operating a Successful Gym

By |April 19th, 2017|

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

#14: How to Differentiate Your Gym on “Why”

By |August 15th, 2016|

Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do.

Topics:

Why it’s important to differentiate.
Why differentiating through “what” no longer […]

#12: How to Create an Efficient New Trial Process That Generates Trials and Converts Them to Members

By |August 8th, 2016|

Today we tackle what we believe to be the single most important process of tracer graffiti by findfucker that makes a successful gym: The Trial Process. Most gyms have an inefficient process to get potential members to try out the gym which leaves them confused and ultimately causes them to never even try your gym. […]

#10: How to Create Better Partnerships with Your Clients

By |July 21st, 2016|

If you don’t look at your customers as partners in your gym and don’t treat them with the respect they deserve, you are not capitalizing on your full value as a gym or business.

In our 10th episode of The Business of Lifting Weights podcast we sit down with head Strength Coach Julianne Russell and show you […]