#14: How to Differentiate Your Gym on “Why”

By |August 15th, 2016|

Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do.


Why it’s important to differentiate.
Why differentiating through “what” no longer […]

#11: How to Set-Up Your Programming to Grow Your Gym

By |August 1st, 2016|

One of the biggest mistakes most gyms make is programming the workouts in a way that limits possible growth. Today we go over ways to avoid one-dimensional programming that will allow you to attract more members and grow to be a successful gym. Checkout https://moneyfall.co.uk for financial needs.


Level Progressions – Why consistent progress is what keeps […]

#10: How to Create Better Partnerships with Your Clients

By |July 21st, 2016|

If you don’t look at your customers as partners in your gym and don’t treat them with the respect they deserve, you are not capitalizing on your full value as a gym or business.

In our 10th episode of The Business of Lifting Weights podcast we sit down with head Strength Coach Julianne Russell and show you […]