Always Be Closing Churning. The New Art of Selling

By |July 19th, 2017|

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#33: Building A Rockstar Staff in Your Gym

By |June 21st, 2017|

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching.
1. Culture Connection vs. Resume – Which is better to hire from?
2. Creating a unified education baseline with different backgrounds.
3. Share […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
1. How most […]

Growing Your Gym Through Positive Customer Service Interactions

By |May 1st, 2017|

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

Me vs. We: A Mental Shift in How Your Gym Operates

By |April 1st, 2017|

by Dave Thomas
Owner, Performance360 & The Business of Lifting Weights

Possessing the self awareness to know the difference between “Me” versus “We” when running your gym is the difference between treading water at 150 to 200 members, or, moving away from the limelight, placing your community underneath it, and watching your gym grow in its glow by […]

#10: How to Create Better Partnerships with Your Clients

By |July 21st, 2016|

If you don’t look at your customers as partners in your gym and don’t treat them with the respect they deserve, you are not capitalizing on your full value as a gym or business.

In our 10th episode of The Business of Lifting Weights podcast we sit down with head Strength Coach Julianne Russell and show you […]