#35: Are Referrals Still King?

By |July 28th, 2017|

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

Always Be Closing Churning. The New Art of Selling

By |July 19th, 2017|

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

3 Ways to Blow It with Gym Prospects

By |April 25th, 2017|

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

#12: How to Create an Efficient New Trial Process That Generates Trials and Converts Them to Members

By |August 8th, 2016|

Today we tackle what we believe to be the single most important process that makes a successful gym: The Trial Process. Most gyms have an inefficient process to get potential members to try out the gym which leaves them confused and ultimately causes them to never even try your gym. Those trials that do show […]