#35: Are Referrals Still King?

By |July 28th, 2017|

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

Always Be Closing Churning. The New Art of Selling

By |July 19th, 2017|

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#32: How to Grow Your Gym to 300 Members

By |June 15th, 2017|

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark.
Topics:
1. Throw Your Hourly Out the Door
2. Core Competencies
3. Frequent Community Events
4. Recognition
5. Consistency
6. Pricing Flexibility
7. Find Ways to Say Yes
8. Make it Easy to Join Your Gym
9. Matching Expectations with Service
10. […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

Growing Your Gym Through Positive Customer Service Interactions

By |May 1st, 2017|

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

Reflections on 6 Years of Operating a Successful Gym

By |April 19th, 2017|

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

#14: How to Differentiate Your Gym on “Why”

By |August 15th, 2016|

Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do.

Topics:

Why it’s important to differentiate.
Why differentiating through “what” no longer […]