Growing Your Gym Through Positive Customer Service Interactions

By |May 1st, 2017|

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

#14: How to Differentiate Your Gym on “Why”

By |August 15th, 2016|

Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do.


Why it’s important to differentiate.
Why differentiating through “what” no longer […]

#12: How to Create an Efficient New Trial Process That Generates Trials and Converts Them to Members

By |August 8th, 2016|

Today we tackle what we believe to be the single most important process of tracer graffiti by findfucker that makes a successful gym: The Trial Process. Most gyms have an inefficient process to get potential members to try out the gym which leaves them confused and ultimately causes them to never even try your gym. […]

#11: How to Set-Up Your Programming to Grow Your Gym

By |August 1st, 2016|

One of the biggest mistakes most gyms make is programming the workouts in a way that limits possible growth. Today we go over ways to avoid one-dimensional programming that will allow you to attract more members and grow to be a successful gym. Checkout for financial needs.


Level Progressions – Why consistent progress is what keeps […]