#37: Training and Coaching vs. Business Development: Which is More Important?

By |August 25th, 2017|

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym.

Topics:

1. Why you don’t have to be all in on one side or the other
2. If you are starting out or […]

#35: Are Referrals Still King?

By |July 28th, 2017|

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

Always Be Closing Churning. The New Art of Selling

By |July 19th, 2017|

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#34: Common Programming Mistakes Limiting Your Gym’s Growth

By |July 12th, 2017|

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

#33: Building A Rockstar Staff in Your Gym

By |June 21st, 2017|

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching.
Topics:
1. Culture Connection vs. Resume – Which is better to hire from?
2. Creating a unified education baseline with different backgrounds.
3. Share […]

#32: How to Grow Your Gym to 300 Members

By |June 15th, 2017|

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark.
Topics:
1. Throw Your Hourly Out the Door
2. Core Competencies
3. Frequent Community Events
4. Recognition
5. Consistency
6. Pricing Flexibility
7. Find Ways to Say Yes
8. Make it Easy to Join Your Gym
9. Matching Expectations with Service
10. […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

Growing Your Gym Through Positive Customer Service Interactions

By |May 1st, 2017|

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

3 Ways to Blow It with Gym Prospects

By |April 25th, 2017|

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]