#36: How to Deal with Competition

By |July 31st, 2017|

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful investment on payday loansgrid.

Topics:

What you should never do to your competitors.
Your mindset in looking at competition.
How to differentiate yourself from your […]

Always Be Closing Churning. The New Art of Selling

By |July 19th, 2017|

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#34: Common Programming Mistakes Limiting Your Gym’s Growth

By |July 12th, 2017|

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

Growing Your Gym Through Positive Customer Service Interactions

By |May 1st, 2017|

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

3 Ways to Blow It with Gym Prospects

By |April 25th, 2017|

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

Reflections on 6 Years of Operating a Successful Gym

By |April 19th, 2017|

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

#16: Inside the Gym with Nicole Zapoli

By |September 6th, 2016|

Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.

Topics:

Nicole supporting the importance of a “Why” for your gym and community.
The importance of finding business partners that compliment you, not replicate you.
How Nicole leveraged smart discounting to […]