3 Ways to Blow It with Gym Prospects

By |April 25th, 2017|

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

Reflections on 6 Years of Operating a Successful Gym

By |April 19th, 2017|

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]

10 Things That Can Close Your Gym

By |April 12th, 2017|

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

Me vs. We: A Mental Shift in How Your Gym Operates

By |April 1st, 2017|

by Dave Thomas
Owner, Performance360 & The Business of Lifting Weights

Possessing the self awareness to know the difference between “Me” versus “We” when running your gym is the difference between treading water at 150 to 200 members, or, moving away from the limelight, placing your community underneath it, and watching your gym grow in its glow by […]

#16: Inside the Gym with Nicole Zapoli

By |September 6th, 2016|

Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.

Topics:

Nicole supporting the importance of a “Why” for your gym and community.
The importance of finding business partners that compliment you, not replicate you.
How Nicole leveraged smart discounting to […]