#34: Common Programming Mistakes Limiting Your Gym’s Growth

By |July 12th, 2017|

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

By |March 16th, 2017|

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]

#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients

By |February 15th, 2017|

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.

Topics:

1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal […]

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

By |February 9th, 2017|

(Warning: Sexual, Explicit Language)

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.

Topics:

1. Johns unique […]

#26: Chad Wesley Smith – Growing an Online Training Business

By |January 25th, 2017|

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.

Topics:

Chad’s background and how he started Juggernaut Training Systems.
Why authenticity is so important.
Content creation – how to grow an online following.
[…]

#25: Jessica Estrada – Inside the Gym

By |January 16th, 2017|

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.

Topics:

Jessica’s background and how she got started as a CrossFit athlete and gym owner
When and how she made the transition from athlete […]

#24: Creating a Website that Converts Members

By |January 10th, 2017|

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

This week, we discuss how […]

#23: Christmas Abbott – Inside the Gym

By |December 22nd, 2016|

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.
She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot […]