#42: The Evolution of Our Churn & How We Reduced Churn Over 8 Years

By |April 30th, 2019|

In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. We disclose it […]

#41: 8 Traits to Look for When Hiring Coaches

By |April 14th, 2019|

In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business […]

#40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location

By |March 27th, 2019|

In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along […]

#39: We’re Back! What We’ve Been Doing in the Last 18 Months & Why It’s Important

By |March 6th, 2019|

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable.

#34: Common Programming Mistakes Limiting Your Gym’s Growth

By |July 12th, 2017|

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

By |March 16th, 2017|

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]

#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients

By |February 15th, 2017|

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.

Topics:

1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal […]

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

By |February 9th, 2017|

(Warning: Sexual, Explicit Language)

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.

Topics:

1. Johns unique […]