#38: How to Select a Good Gym Location

By |September 19th, 2017|

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA.

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym.

Topics:

1. How to […]

#37: Training and Coaching vs. Business Development: Which is More Important?

By |August 25th, 2017|

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business.
Topics:

1. Why you don’t […]

#36: How to Deal with Competition

By |July 31st, 2017|

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful investment on payday loansgrid.

Topics:

What you should never do to your competitors.
Your mindset in looking at competition.
How to differentiate yourself from your […]

#35: Are Referrals Still King?

By |July 28th, 2017|

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

#34: Common Programming Mistakes Limiting Your Gym’s Growth

By |July 12th, 2017|

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

#33: Building A Rockstar Staff in Your Gym

By |June 21st, 2017|

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching.
Topics:
1. Culture Connection vs. Resume – Which is better to hire from?
2. Creating a unified education baseline with different backgrounds.
3. Share […]

#32: How to Grow Your Gym to 300 Members

By |June 15th, 2017|

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark.
Topics:
1. Throw Your Hourly Out the Door
2. Core Competencies
3. Frequent Community Events
4. Recognition
5. Consistency
6. Pricing Flexibility
7. Find Ways to Say Yes
8. Make it Easy to Join Your Gym
9. Matching Expectations with Service
10. […]

#31: Why Customer Service is the Easiest Way to Grow Your Gym

By |May 8th, 2017|

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
Topics:
1. How most […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

By |April 20th, 2017|

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

By |March 16th, 2017|

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.

Topics:

1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]