• Create a dynamic gym culture by establishing a personality for your gym that attracts likeminded people.


Community is a big “buzz word” in the industry. Look on every gyms website and it’s one of the concepts that is constantly pushed.

“We have the best community of people.”

If you have such a good community, why do people go to another gym? How do you facilitate that community to increase membership? What strategies do you use to promote that community to drive business?

We’ve learned to develop strategies and tools to actually make our community stand out. We’ll help you establish a gym personality, and help you implement these same strategies to build a rock solid foundation of raving members who spread the word.

The Business of Lifting Weights Podcast: Episode 4 – Creating a Proper Gym Culture