Every gym owner must go through The Transition…..the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that […]
Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.
Nicole supporting the importance of a “Why” for your gym and community.
The importance of finding business partners that compliment you, not replicate you.
How Nicole leveraged smart discounting to […]
It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring.
Discounting: The Good
Helps to grow your gym if you’re starting from scratch.
Provides incentive for people who […]
Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do.
Why it’s important to differentiate.
Why differentiating through “what” no longer […]
#12: How to Create an Efficient New Trial Process That Generates Trials and Converts Them to Members
Today we tackle what we believe to be the single most important process that makes a successful gym: The Trial Process. Most gyms have an inefficient process to get potential members to try out the gym which leaves them confused and ultimately causes them to never even try your gym. Those trials that do show […]
One of the biggest mistakes most gyms make is programming the workouts in a way that limits possible growth. Today we go over ways to avoid one-dimensional programming that will allow you to attract more members and grow to be a successful gym.
Level Progressions – Why consistent progress is what keeps people coming back and why […]
If you don’t look at your customers as partners in your gym and don’t treat them with the respect they deserve, you are not capitalizing on your full value as a gym or business.
In our 10th episode of The Business of Lifting Weights podcast we sit down with head Strength Coach Julianne Russell and show you […]
Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success
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Episode 8: The Little Things that Make a Successful Gym
The post Episode 8: The Little Things that Make a Successful Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.
Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360
The post Episode 7: Major Mistakes We’ve Made in Our 5 Years of Running Performance360 appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach.