10 Things That Can Close Your Gym

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

Me vs. We: A Mental Shift in How Your Gym Operates

by Dave Thomas
Owner, Performance360 & The Business of Lifting Weights

Possessing the self awareness to know the difference between “Me” versus “We” when running your gym is the difference between treading water at 150 to 200 members, or, moving away from the limelight, placing your community underneath it, and watching your gym grow in its glow by […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.


1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]

#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.


1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal […]

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

(Warning: Sexual, Explicit Language)

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.


1. Johns unique […]

#26: Chad Wesley Smith – Growing an Online Training Business

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business and how to invest money online payday advance.


Chad’s background and how he started Juggernaut Training Systems.
Why authenticity is so important.

#25: Jessica Estrada – Inside the Gym

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.


Jessica’s background and how she got started as a CrossFit athlete and gym owner
When and how she made the transition from athlete […]

#24: Creating a Website that Converts Members

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

This week, we discuss how […]

#23: Christmas Abbott – Inside the Gym

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.
She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot […]

#22: Social Media Strategy for Gyms

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion […]