#33: Building A Rockstar Staff in Your Gym

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching.
1. Culture Connection vs. Resume – Which is better to hire from?
2. Creating a unified education baseline with different backgrounds.
3. Share […]

How to Grow Your Gym to 300 Members

Written by Dave Thomas
Owner, Performance360

In my opinion, a membership of 300 represents a healthy business that is set-up to be successful in the long haul. It is usually indicative of quality practices, good treatment of members, and some awareness of the data.

In gyms that we speak to and work with, many want the magic list […]

By |June 15th, 2017|All Articles|0 Comments

#32: How to Grow Your Gym to 300 Members

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark.
1. Throw Your Hourly Out the Door
2. Core Competencies
3. Frequent Community Events
4. Recognition
5. Consistency
6. Pricing Flexibility
7. Find Ways to Say Yes
8. Make it Easy to Join Your Gym
9. Matching Expectations with Service
10. […]

3 Programming Questions to Ask Yourself

Written by Dave Thomas
Owner, Performance360

Provide better fitness to people and your gym will grow.

The end.

I wish it were that easy, but I have to fill some words because this is a blog post and it can’t just be one sentence. Or, maybe it can and I am doing it wrong. Either way, I’d like to quickly […]

By |May 24th, 2017|All Articles|0 Comments

#31: Why Customer Service is the Easiest Way to Grow Your Gym

This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong.
1. How most […]

Why I Think Networking is Stupid

Written by Dave Thomas

I have never allocated much energy for networking or glad handing with my fellow fitness professionals. I can count on one hand the amount of actual friends that I have in this industry and we never had, “Become boys with Tommy Fit Pro” on our list of how we’d get customers at […]

By |May 4th, 2017|All Articles|0 Comments

Growing Your Gym Through Positive Customer Service Interactions

Written by Bryan Pritz

We’ve been open for over 6 years now, and at a membership base of over 600 at our Pacific Beach Gym, we’ve seen pretty much everything at this point. We operate in a highly transient market of San Diego where people move to another region of the country quite frequently. Through all of this, we’ve […]

3 Ways to Blow It with Gym Prospects

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

Reflections on 6 Years of Operating a Successful Gym

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]