#38: How to Select a Good Gym Location

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA.

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym.

Topics:

1. How to […]

#37: Training and Coaching vs. Business Development: Which is More Important?

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym.

Topics:

1. Why you don’t have to be all in on one side or the other
2. If you are starting out or […]

#36: How to Deal with Competition

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful.

Topics:

What you should never do to your competitors.
Your mindset in looking at competition.
How to differentiate yourself from your competitors when the average […]

#35: Are Referrals Still King?

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.

Topics:

While you listen, use this table as we discuss our numbers:

Source:
Trials:
Joins:
Conversion %

Referral
434
181
41.32%

Drive-by
87
65
73.86%

Yelp
43
30
68.18%

Online
160
115
70.55%

Facebook
27
19
70.37%

1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

Always Be Closing Churning. The New Art of Selling

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#34: Common Programming Mistakes Limiting Your Gym’s Growth

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Topics:
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]

#33: Building A Rockstar Staff in Your Gym

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching.
Topics:
1. Culture Connection vs. Resume – Which is better to hire from?
2. Creating a unified education baseline with different backgrounds.
3. Share […]

How to Grow Your Gym to 300 Members

Written by Dave Thomas
Owner, Performance360

In my opinion, a membership of 300 represents a healthy business that is set-up to be successful in the long haul. It is usually indicative of quality practices, good treatment of members, and some awareness of the data.

In gyms that we speak to and work with, many want the magic list […]

By |June 15th, 2017|All Articles|0 Comments

#32: How to Grow Your Gym to 300 Members

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark.
Topics:
1. Throw Your Hourly Out the Door
2. Core Competencies
3. Frequent Community Events
4. Recognition
5. Consistency
6. Pricing Flexibility
7. Find Ways to Say Yes
8. Make it Easy to Join Your Gym
9. Matching Expectations with Service
10. […]

3 Programming Questions to Ask Yourself

Written by Dave Thomas
Owner, Performance360

Provide better fitness to people and your gym will grow.

The end.

I wish it were that easy, but I have to fill some words because this is a blog post and it can’t just be one sentence. Or, maybe it can and I am doing it wrong. Either way, I’d like to quickly […]

By |May 24th, 2017|All Articles|0 Comments