#42: The Evolution of Our Churn & How We Reduced Churn Over 8 Years

In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. We disclose it […]

#41: 8 Traits to Look for When Hiring Coaches

In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business […]

#40: Opening a New Gym. The Start to Finish Process with Our Ocean Beach Location

In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along […]

#39: We’re Back! What We’ve Been Doing in the Last 18 Months & Why It’s Important

With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable.

#38: How to Select a Good Gym Location

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA.

This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym.


1. How to […]

#37: Training and Coaching vs. Business Development: Which is More Important?

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business.

1. Why you don’t […]

#36: How to Deal with Competition

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful investment on payday loansgrid.


What you should never do to your competitors.
Your mindset in looking at competition.
How to differentiate yourself from your […]

#35: Are Referrals Still King?

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym.


While you listen, use this table as we discuss our numbers:

Conversion %






1. Referrals – Are they the most efficient source of members to your gym?
2. Attracting […]

Always Be Closing Churning. The New Art of Selling

Written by Bryan Pritz

The times are a changing and cutthroat sales techniques no longer work. Over the past 5 years, a shift in the consumer market has drastically changed the way businesses need to sell to consumers. Previously, hard core sales tactics worked. Forceful selling generated results.

The famous scene from the movie Glenngary Glen Ross […]

#34: Common Programming Mistakes Limiting Your Gym’s Growth

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth.
Mistake #1: Being too strength focused.
Mistake #2: Programming is too random and not set-up for proper tracking.
Mistake #3:  Not scaling workouts properly for both regressions and […]