About The Business of Lifting Weights

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So far has created 23 blog entries.

#24: Creating a Website that Converts Members

By |January 10th, 2017|

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

This week, we discuss how […]

#23: Christmas Abbott – Inside the Gym

By |December 22nd, 2016|

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.
She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot […]

#22: Social Media Strategy for Gyms

By |November 29th, 2016|

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion […]

#21: Inside the Gym with Geo Rockwell

By |November 17th, 2016|

This week on The Business of Lifting Weights we sit down with Geo Rockwell, who co-founded and sold CrossFit Mission Gorge here locally in San Diego, and is now owner of CrossFit Federal Hill and CrossFit Cove in Marlyand.

In addition, Geo runs the 4th Pull Podcast, with guests such as our own Dave Thomas, Sam […]

#20: Inside the Gym with Clifton Harski

By |October 17th, 2016|

This week on The Business of Lifting Weights, we sit down with Fitness Manager and Programmer for Fitwall’s 6 US locations, Clifton Harski, to discuss adaptability and success in the fitness industry.

Clifton has seen tremendous success in the fitness industry by diversifying his skills and offerings to adapt to any opportunity presented to him.


Adaptability […]

#19: How to Think Big While Staying Local

By |October 4th, 2016|

We sit down with Chris Lynch, owner of Everyday California, who has taken a single store kayak adventure company and built into an apparel brand that’s in stores all over North America.

Chris shares with us his insights on how he has grown huge while remained a local company.


Starting small and thinking big. Why having […]

#18: The Importance of Tracking your Business Data

By |September 26th, 2016|

While the concept is simple, most gym owners don’t track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business.


Why tracking data is so important.
What data we track and why.

Data from the […]

#17: The Transition from Working IN the Gym to Working ON the Business

By |September 19th, 2016|

Every gym owner must go through The Transition…..the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that […]

#16: Inside the Gym with Nicole Zapoli

By |September 6th, 2016|

Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.


Nicole supporting the importance of a “Why” for your gym and community.
The importance of finding business partners that compliment you, not replicate you.
How Nicole leveraged smart discounting to […]

#15: Discounting – Yay or Nay?

By |August 25th, 2016|

It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring.

Discounting: The Good

Helps to grow your gym if you’re starting from scratch.
Provides incentive for people who […]