3 Ways to Blow It with Gym Prospects

Written by Dave Thomas

Fun fact. I quit the one sales job that I ever had a week before I knew my sorry ass was going to get canned. I despised my life and brief tenure in sales. When sitting in your car eating a peanut butter and jelly sandwich for lunch, and listening to sports radio […]

#30: 6 Characteristics of Running a Successful Gym for 6 Years

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […]

Reflections on 6 Years of Operating a Successful Gym

Written by Dave Thomas

This week, we are fortunate enough to celebrate Performance360’s 6th birthday (7th if you count my personal training business prior to opening the gym). I don’t have an agenda for today’s article, and I didn’t have the chance to sit down and plan notes prior to writing. The way I wanted to […]

10 Things That Can Close Your Gym

by Dave Thomas

Over the past six years of operations in the absurdly competitive Southern California fitness market, we’ve repeatedly tested, measured, and assessed the importance of every aspect of our business. We’ve had some major successes and some disasters, and it’s allowed us to see what works, what doesn’t, and what gets you into trouble […]

Me vs. We: A Mental Shift in How Your Gym Operates

by Dave Thomas
Owner, Performance360 & The Business of Lifting Weights

Possessing the self awareness to know the difference between “Me” versus “We” when running your gym is the difference between treading water at 150 to 200 members, or, moving away from the limelight, placing your community underneath it, and watching your gym grow in its glow by […]

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry.


1. The background to how Pete and Eric started CSP.
2. How CSP didn’t start out to capture the baseball niche, but let it […]

#28: Jordan Syatt – Using the Internet to Build Relationships and Generate Clients

This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships.


1. The detailed, amazing story behind how Jordan was able to land the job of Gary Vee’s personal […]

#27: John Romaniello – Building a Following Through Creative Writing & a Whole Lotta Other Weird Shit

(Warning: Sexual, Explicit Language)

This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation.


1. Johns unique […]

#26: Chad Wesley Smith – Growing an Online Training Business

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.


Chad’s background and how he started Juggernaut Training Systems.
Why authenticity is so important.
Content creation – how to grow an online following.

#25: Jessica Estrada – Inside the Gym

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.


Jessica’s background and how she got started as a CrossFit athlete and gym owner
When and how she made the transition from athlete […]